Mineral Creative

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<channel>
	<title>Mineral Creative</title>
	<link>https://mineral-creative.com</link>
	<description>Mineral Creative</description>
	<pubDate>Mon, 28 Apr 2025 01:40:10 +0000</pubDate>
	<generator>https://mineral-creative.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Spitting Image</title>
				
		<link>https://mineral-creative.com/Spitting-Image</link>

		<pubDate>Mon, 28 Apr 2025 01:40:10 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/Spitting-Image</guid>

		<description>Spitting Image 
&#60;img width="1804" height="1028" width_o="1804" height_o="1028" data-src="https://freight.cargo.site/t/original/i/a4b501b52907a67ce3db572de9dd6758414f35ff28232b9d600069210b14c8a9/Screenshot-2025-03-15-at-1.34.14-PM.png" data-mid="231641570" border="0"  src="https://freight.cargo.site/w/1000/i/a4b501b52907a67ce3db572de9dd6758414f35ff28232b9d600069210b14c8a9/Screenshot-2025-03-15-at-1.34.14-PM.png" /&#62;
crouching and communicating through the intercom system to the crew.

&#60;img width="1440" height="822" width_o="1440" height_o="822" data-src="https://freight.cargo.site/t/original/i/2bf89457693d7b9a4362cf0195aaf083e2da4f3865c56cba643fad17885b35bf/Screenshot-2025-03-15-at-1.36.26-PM.png" data-mid="231641572" border="0"  src="https://freight.cargo.site/w/1000/i/2bf89457693d7b9a4362cf0195aaf083e2da4f3865c56cba643fad17885b35bf/Screenshot-2025-03-15-at-1.36.26-PM.png" /&#62;
me sitting in a chair with text behind me that reads, “evidence of my interest might be used against us”

&#60;img width="1456" height="844" width_o="1456" height_o="844" data-src="https://freight.cargo.site/t/original/i/ec992a89e88263b99056a9cbbc68d2e40a14b947ca2f6581e682ae3c5a0c985c/Screenshot-2025-03-15-at-1.37.01-PM.png" data-mid="231641610" border="0"  src="https://freight.cargo.site/w/1000/i/ec992a89e88263b99056a9cbbc68d2e40a14b947ca2f6581e682ae3c5a0c985c/Screenshot-2025-03-15-at-1.37.01-PM.png" /&#62;
closeup shot of my face with the text that reads, “my impersonation of a model”
&#60;img width="1462" height="838" width_o="1462" height_o="838" data-src="https://freight.cargo.site/t/original/i/c95d1e2b4b87afdc703422034692c749598b1e72841a5c8cfd021f70c6af12bd/Screenshot-2025-03-15-at-1.36.55-PM.png" data-mid="231641609" border="0"  src="https://freight.cargo.site/w/1000/i/c95d1e2b4b87afdc703422034692c749598b1e72841a5c8cfd021f70c6af12bd/Screenshot-2025-03-15-at-1.36.55-PM.png" /&#62;

&#60;img width="1448" height="832" width_o="1448" height_o="832" data-src="https://freight.cargo.site/t/original/i/3bdfa87b28e1054b53a3ff8475ebca161df15224561e27c084fff9c90fc4cb16/Screenshot-2025-03-15-at-1.37.12-PM.png" data-mid="231641612" border="0"  src="https://freight.cargo.site/w/1000/i/3bdfa87b28e1054b53a3ff8475ebca161df15224561e27c084fff9c90fc4cb16/Screenshot-2025-03-15-at-1.37.12-PM.png" /&#62;Hands clapping mixing over text.

&#60;img width="1496" height="810" width_o="1496" height_o="810" data-src="https://freight.cargo.site/t/original/i/8705b7e403ccf5959f072e81def49e9635c164dba7cf856ee32b587d19bca4f6/Screenshot-2025-03-15-at-1.37.07-PM.png" data-mid="231641611" border="0"  src="https://freight.cargo.site/w/1000/i/8705b7e403ccf5959f072e81def49e9635c164dba7cf856ee32b587d19bca4f6/Screenshot-2025-03-15-at-1.37.07-PM.png" /&#62;
image(s) of me overlayed over each other with some visibility of the text that reads, “my impersonation of a model”
This was an project conducted in Jesal Kepadia’s experimental TV studio course. It involved a seven person crew documenting a performance I was both conducting and directing.As I conducted a performance that involved sitting in a chair and spitting on my own head, I would regularly check how my image was being displayed on the screen. I asked the crew to make my image brighter, zoom into certain places, or display certain texts that I had previously provided. I had previously instructed the crew to defy my instructions as they saw fit.
Download Script</description>
		
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	<item>
		<title>Package Received</title>
				
		<link>https://mineral-creative.com/Package-Received</link>

		<pubDate>Mon, 28 Apr 2025 01:08:00 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/Package-Received</guid>

		<description>Package Received was an improvised interview done with of the Experimental TV course. Four crew members were instructed to send a package containing an object to the director’s home address. The object, which represented a sentiment not yet expressed, would be unveiled live while the crew was asked questions about the nature of their ideal confession.
&#60;img width="2880" height="1628" width_o="2880" height_o="1628" data-src="https://freight.cargo.site/t/original/i/7c8db23d28854b4abf9dc88ceb0ae997246b2bc7da8497e93c6b3b95d465936e/Screenshot-2024-12-20-at-2.16.14-PM.png" data-mid="231641361" border="0"  src="https://freight.cargo.site/w/1000/i/7c8db23d28854b4abf9dc88ceb0ae997246b2bc7da8497e93c6b3b95d465936e/Screenshot-2024-12-20-at-2.16.14-PM.png" /&#62;An improvised image of me and Luke over a photo that Celeste provided of a hand holding teeth. This went along a package they sent me that had small plastic teeth.&#60;img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/8aee36c645013c64a422cd8e41a88df3063b6133633b9c125283b05f0e2d6ef6/Screenshot-2024-12-16-at-11.27.58-PM.png" data-mid="231641364" border="0"  src="https://freight.cargo.site/w/1000/i/8aee36c645013c64a422cd8e41a88df3063b6133633b9c125283b05f0e2d6ef6/Screenshot-2024-12-16-at-11.27.58-PM.png" /&#62;
Celeste and I talking about the teeth that they mailed over and why.&#38;nbsp;
&#60;img width="2880" height="1628" width_o="2880" height_o="1628" data-src="https://freight.cargo.site/t/original/i/c126b01e7a8d775d1b803f868776dc5e3c593a81cbc06439c8f955a112c632c5/Screenshot-2024-12-16-at-10.46.08-PM.png" data-mid="231641376" border="0"  src="https://freight.cargo.site/w/1000/i/c126b01e7a8d775d1b803f868776dc5e3c593a81cbc06439c8f955a112c632c5/Screenshot-2024-12-16-at-10.46.08-PM.png" /&#62;Luke and I playing with the OPUS card that they mailed to me, as well as the envelope they sent.

&#60;img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/cc4bb7adb94e8b7bd6fa821d5ec510e989fef2e424dd0e5d8651934dc67aa25d/Screenshot-2024-12-16-at-11.20.17-PM.png" data-mid="231641373" border="0"  src="https://freight.cargo.site/w/1000/i/cc4bb7adb94e8b7bd6fa821d5ec510e989fef2e424dd0e5d8651934dc67aa25d/Screenshot-2024-12-16-at-11.20.17-PM.png" /&#62;A photo album Rodrigo, Camera Person 1, mailed me that included pictures of memories.


&#60;img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/17481ccc1830f1966aae7530e9631916298fce29bdb3e5ec48a2ab53c288de98/Screenshot-2024-12-16-at-10.41.53-PM.png" data-mid="231641381" border="0"  src="https://freight.cargo.site/w/1000/i/17481ccc1830f1966aae7530e9631916298fce29bdb3e5ec48a2ab53c288de98/Screenshot-2024-12-16-at-10.41.53-PM.png" /&#62;The empty cigarette cartridges that Pramaswari sent over. We discussed their battles with addiction and how it relates to their nationality.
&#60;img width="2880" height="1636" width_o="2880" height_o="1636" data-src="https://freight.cargo.site/t/original/i/2e9bafd2783a68d9ea5c02b9b5f22b9b1a097d4abe936b775d68be11c8c08133/Screenshot-2024-12-16-at-11.22.28-PM.png" data-mid="231641369" border="0"  src="https://freight.cargo.site/w/1000/i/2e9bafd2783a68d9ea5c02b9b5f22b9b1a097d4abe936b775d68be11c8c08133/Screenshot-2024-12-16-at-11.22.28-PM.png" /&#62;Package Received is a video piece I wrote and directed inspired by the difficulty of communicating over long distances. Part talk-show interview, part improv, and part therapy, the piece explores personal narratives as they relate to the conscious acts of sending and receiving communications, whether they be parcels, questions, answers, or signals, through items mailed to me by the crew that would be filming me.

The intention behind the piece was to build a space of trust and play with the studio crew using materials they chose. I am interested with this piece in exploring how a staged televised confession about something that they may not quite feel comfortable saying but
are willing to communicate about could create an opportunity to unveil other motivations of why keep this hidden, where this information belongs, and who should know about it.

The live performance took place in the TV studio at Hunter College, utilizing a desk as the central site of interaction. I asked four of the film crew members to take pictures of and then mail, to my personal home address, items which represented sentiments not yet
expressed. I then brough these items with me to the TV studio at Hunter College, where I had a desk to open the photos. As I would open the packages, I would be speaking into a microphone, and a colleague, Luke Popadics, managed the speech-to-text document that
was being streamed into the program as well. Three cameras caught various angles of the studio behavior. Lastly, the photos they sent were also sent to the program. 
These created several layers:
My intention was to engage in a dialogue about the object’s significance with the sender, creating a space for improvised reflection and confession, but veered in multiple directions.

The visuals consisted of four primary layers:
1. The live text stream generated by the TTS interface, projected in real-time.
2. Photographs of the objects mailed by the crew, displayed within the video frame.
3. Three camera angles capturing the artist’s actions, studio dynamics, and moments of stillness.
4. The Zoom conference feed, which functioned as an additional layer of mediation.

These elements were edited into a cohesive video piece that maintains the tension between live spontaneity and production structure (script, crew, class time limits, etc.) The resulting work is both a document of the performance and an autonomous artwork which documents the particular difficulties of the crew members and the general complexities of televised personal narratives.

The idea behind Package Received was to build a space of trust and play with the studio crew, using materials they personally chose and sent. This process enabled a collaborative exchange, originated in the vulnerability and agency of the participants. By staging a televised confession, the piece questions the relationship between visibility, intimacy, and performativity in communication.

Through the act of sending and receiving, the piece investigates what happens when private sentiments are externalized into public discourse, mediated by technology. What compels us to share certain truths while keeping others hidden? How does the medium of
communication—whether a package, a photograph, or a digital text—affect the authenticity of what is expressed? And finally, who has the right to receive or interpret these disclosures?
Download Script

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	<item>
		<title>Filmmaker Website Research</title>
				
		<link>https://mineral-creative.com/Filmmaker-Website-Research</link>

		<pubDate>Wed, 16 Oct 2024 17:58:16 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/Filmmaker-Website-Research</guid>

		<description>I’m offering free strategy calls for established filmmakers with production companies. 
Whether you want 
to:- supercharge your funnel- expand your business to clients who align with your values - serve a top-notch portfolio with all the bells and whistles
- rewrite the story you tell to the internet
I'm curious about your methods and what has worked for you 
in the past.&#38;nbsp;
My intention is to
 see if it makes viable business sense to pivot to supporting 
filmmakers and film production companies in their commercial practices. No catch, no obligation, just me asking questions about your goals and methods, all for research.
We'd
 basically have a brief 30 minute call where we explore you're at with 
your current strategy. After our initial chat, I’d be 
happy to offer some informed insights or a review of your current 
website.&#38;nbsp;
If you're or someone you know might be interested, feel free to indicate them to this page or&#38;nbsp;to book a call on my calendarBook a Call


Talk soon!</description>
		
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	<item>
		<title>For Fun</title>
				
		<link>https://mineral-creative.com/For-Fun</link>

		<pubDate>Tue, 08 Oct 2024 19:28:17 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/For-Fun</guid>

		<description>Aside from designing websites, I also do a myriad of other things as a human being that lives on this earth (surprise!)
 I make cyanotypes and teach cyanotype workshops locally.&#38;nbsp; 


	&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/54c36f89d82606b9d120d94690d95d8695067236b853636e3a05b49fdabc14bb/thumbnail_cyan_2.jpg" data-mid="219408164" border="0"  src="https://freight.cargo.site/w/800/i/54c36f89d82606b9d120d94690d95d8695067236b853636e3a05b49fdabc14bb/thumbnail_cyan_2.jpg" /&#62;Sasha, 2021. Cyanotype, paper. 18”x 24”

	&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/d6ad26cc944a30cdeb7e42f2983817f3b5898442bf92a7fc1294fc3630ee5482/thumbnail_cyan_1.jpg" data-mid="219408131" border="0"  src="https://freight.cargo.site/w/800/i/d6ad26cc944a30cdeb7e42f2983817f3b5898442bf92a7fc1294fc3630ee5482/thumbnail_cyan_1.jpg" /&#62;Gabriel, 2021. Cyanotype, paper. 11”x 6”


I play music and make flyers for shows. This was for a sound piece where we followed a visual score composed by Cornelius Cardew called Treatise.
&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/1009a20e0e82180074ccb4aefbd949695049968964c804fd89f264db113bab90/thumbnail_cardew.jpg" data-mid="219408113" border="0"  src="https://freight.cargo.site/w/800/i/1009a20e0e82180074ccb4aefbd949695049968964c804fd89f264db113bab90/thumbnail_cardew.jpg" /&#62;I made a digital logo for a band using Blender.
&#60;img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8591842001a345091fa779154a75a648a1e8f8d545d190272c32b932c9e1a30a/SV_Still.jpg" data-mid="219412034" border="0"  src="https://freight.cargo.site/w/1000/i/8591842001a345091fa779154a75a648a1e8f8d545d190272c32b932c9e1a30a/SV_Still.jpg" /&#62;
Redid an album cover.
	&#60;img width="1176" height="1176" width_o="1176" height_o="1176" data-src="https://freight.cargo.site/t/original/i/67cf1e452588ef8e42c4ad2b49a4791c11a476bd569ed64b4136afc0a07bd3ae/Album-Back_Page_2.jpg" data-mid="219408495" border="0"  src="https://freight.cargo.site/w/1000/i/67cf1e452588ef8e42c4ad2b49a4791c11a476bd569ed64b4136afc0a07bd3ae/Album-Back_Page_2.jpg" /&#62;
	&#60;img width="1176" height="1176" width_o="1176" height_o="1176" data-src="https://freight.cargo.site/t/original/i/69da5c18a8d7b37936e12a8d030c0ccc5370f3dc0c07565fbb25648e30631e4a/Album-Back_Page_1.jpg" data-mid="219408623" border="0"  src="https://freight.cargo.site/w/1000/i/69da5c18a8d7b37936e12a8d030c0ccc5370f3dc0c07565fbb25648e30631e4a/Album-Back_Page_1.jpg" /&#62;


And I make animated gifs occasionally just for fun. These are a few of them.
	&#60;img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/444517c401c0bd3910715d520608da0450a6981952ef916c39aa60a3206dafd9/sixty_eight.gif" data-mid="219408320" border="0"  src="https://freight.cargo.site/w/300/i/444517c401c0bd3910715d520608da0450a6981952ef916c39aa60a3206dafd9/sixty_eight.gif" /&#62;
	&#60;img width="1080" height="1076" width_o="1080" height_o="1076" data-src="https://freight.cargo.site/t/original/i/a50bfe2ed7f705f982c05137c3120f887008692ded6f3c493e5a94963b65dec3/aaron_rose.gif" data-mid="219408272" border="0"  src="https://freight.cargo.site/w/1000/i/a50bfe2ed7f705f982c05137c3120f887008692ded6f3c493e5a94963b65dec3/aaron_rose.gif" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3bf7c52622f3830975e949b82742329be6c79ac38c25aa24f5e0dde30bbd5212/strawberry_man.gif" data-mid="219409124" border="0"  src="https://freight.cargo.site/w/1000/i/3bf7c52622f3830975e949b82742329be6c79ac38c25aa24f5e0dde30bbd5212/strawberry_man.gif" /&#62;
	&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/7bd5ae9096f80166924695025ec5566c91fa18ccda1728ae27bd9be2d7349f3f/sasha.gif" data-mid="219408236" border="0"  src="https://freight.cargo.site/w/720/i/7bd5ae9096f80166924695025ec5566c91fa18ccda1728ae27bd9be2d7349f3f/sasha.gif" /&#62;

</description>
		
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		<title>Chacruna Institute</title>
				
		<link>https://mineral-creative.com/Chacruna-Institute</link>

		<pubDate>Mon, 06 May 2024 13:53:14 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/Chacruna-Institute</guid>

		<description>
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9c61dd2bc99246c3c4ffca2c93619a719c84a35906f6a21c49006aa0c7e118ed/Chacruna_Final-ezgif.com-optimize.gif" data-mid="210370269" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/9c61dd2bc99246c3c4ffca2c93619a719c84a35906f6a21c49006aa0c7e118ed/Chacruna_Final-ezgif.com-optimize.gif" /&#62;

	Reinventing the wheel for a cause that’s just as revolutionary.Role: Design, Art DirectionTeam: Monica, Lead DesignerTools: Figma, Sketch, Jitter
	Context: Chacruna Institute sits in a unique position as a institution that is just as dedicated to the legimization of psychedelics as it is to human rights. Their initiatives strive to establish righteous, original ownership of Indigenous peoples through food and water security, land rights advocacyBrief: As a long-time fan of Chacruna Institute, we wanted to redesign their homepage so that it made their commitment to reciprocity front and center. I did this by introducing a cyclical navigation element that spins as you go explore their many offerings.

&#60;img width="1920" height="2098" width_o="1920" height_o="2098" data-src="https://freight.cargo.site/t/original/i/96501e48f9122d169175d76bca8a0baa19dee46c779f06c4b829a0e4f9b7fe6b/Chacruna_Final_Home.png" data-mid="210370273" border="0"  src="https://freight.cargo.site/w/1000/i/96501e48f9122d169175d76bca8a0baa19dee46c779f06c4b829a0e4f9b7fe6b/Chacruna_Final_Home.png" /&#62;


	&#60;img width="4253" height="3003" width_o="4253" height_o="3003" data-src="https://freight.cargo.site/t/original/i/91855994c89dc2a10c9d44fff38e39d35395bee539435bdbd89734d767f8746f/Chacruna_Thumbnail.png" data-mid="210370257" border="0"  src="https://freight.cargo.site/w/1000/i/91855994c89dc2a10c9d44fff38e39d35395bee539435bdbd89734d767f8746f/Chacruna_Thumbnail.png" /&#62;
	&#60;img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/ad039fc076c683ed3c6286afe45d00efd8af53a7786698e5f3882e854fb4d12d/Chacruna_Final_Side.png" data-mid="210370413" border="0"  src="https://freight.cargo.site/w/1000/i/ad039fc076c683ed3c6286afe45d00efd8af53a7786698e5f3882e854fb4d12d/Chacruna_Final_Side.png" /&#62;
</description>
		
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	<item>
		<title>Mindbloom</title>
				
		<link>https://mineral-creative.com/Mindbloom</link>

		<pubDate>Mon, 06 May 2024 12:47:12 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/Mindbloom</guid>

		<description>&#60;img width="2573" height="1737" width_o="2573" height_o="1737" data-src="https://freight.cargo.site/t/original/i/1f45cfe1a10a1e7f2447d2bb81029b9f7aa045a748c5b52fc82dab54b45503f2/Mindbloom_Thumbnail.png" data-mid="210365891" border="0"  src="https://freight.cargo.site/w/1000/i/1f45cfe1a10a1e7f2447d2bb81029b9f7aa045a748c5b52fc82dab54b45503f2/Mindbloom_Thumbnail.png" /&#62;

	A mock UX flow for a crucial step in Mindbloom’s typical user journey.&#38;nbsp;*spec workRole: Web Designer, ConceptTeam: Solo ProjectTools: Figma, Sketch, Jitter
	Context: Mindbloom is one of the first ketamine clinics in New York to offer a tailored at-home experience, a novel approach to a transformative medicine
Brief: I wanted to make the first step for those suffering from anxiety and depression one that felt guided and had a clear sense of progress.

&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/a8e03cf79b6622d06c250b9ec24e4b65e59e3126f02c2ba26fa976f69d662c49/Mindbloom_Comp_3.1-ezgif.com-video-to-gif-converter.gif" data-mid="210366568" border="0"  src="https://freight.cargo.site/w/600/i/a8e03cf79b6622d06c250b9ec24e4b65e59e3126f02c2ba26fa976f69d662c49/Mindbloom_Comp_3.1-ezgif.com-video-to-gif-converter.gif" /&#62;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40fbf557eb59d236f49d2155adbe4535a46d38d1a9aeee1481c03c0539a9b228/Mindbloom_Comp_Final.png" data-mid="210366585" border="0"  src="https://freight.cargo.site/w/1000/i/40fbf557eb59d236f49d2155adbe4535a46d38d1a9aeee1481c03c0539a9b228/Mindbloom_Comp_Final.png" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/019f8b0aeddf2ade6346e0c28ae4c00678ae1b34e08892a905472f10fcfff98c/Mindbloom_Comp_Final_2.png" data-mid="210366584" border="0"  src="https://freight.cargo.site/w/1000/i/019f8b0aeddf2ade6346e0c28ae4c00678ae1b34e08892a905472f10fcfff98c/Mindbloom_Comp_Final_2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>abc carpet &#38; home</title>
				
		<link>https://mineral-creative.com/abc-carpet-home</link>

		<pubDate>Tue, 15 Nov 2022 02:33:53 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/abc-carpet-home</guid>

		<description>
	
&#60;img width="1324" height="983" width_o="1324" height_o="983" data-src="https://freight.cargo.site/t/original/i/ab1b90a0ac87509e5b0f3106c81d15049609ca159a7f3ab6ecf7be88eb3cdacf/Demo.png" data-mid="159051261" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/ab1b90a0ac87509e5b0f3106c81d15049609ca159a7f3ab6ecf7be88eb3cdacf/Demo.png" /&#62;


An imaginative yet practical redesign for&#38;nbsp;
one of NYC’s most well-known wellness retail brands.Role: Web Designer, ConceptTeam: Solo ProjectTools: Figma, Sketch, HTML/CSS/Javascript

	Context: abc home &#38;amp; carpet is one of the country’s oldest home furnishing stores. Their ethos as a department retailer is exceptional, weaving the concept of sacred space with environmentally and ethically sound practices from procurement to payroll.

Brief: In my 21/2 years at abc, I found that our website had a series of limitations that kept the business from doing as well as it could. I built and presented this redesigned concept in order to address some of the problems with the website.Live Desktop Site ︎︎︎


	 Original Website
&#60;img width="1920" height="1936" width_o="1920" height_o="1936" data-src="https://freight.cargo.site/t/original/i/56e3f9300920b40591176994e235889d5961d412e9272e44e46515cb8f17fbc9/previous-site.jpg" data-mid="159051306" border="0"  src="https://freight.cargo.site/w/1000/i/56e3f9300920b40591176994e235889d5961d412e9272e44e46515cb8f17fbc9/previous-site.jpg" /&#62;Issues to Address
1. Exaggerated proportions in the viewport height made the experience clunky to navigate
2. CMS limitations made it impossible to design text around the product images, making it difficult to caption images.
3. User experience is alienating due to large awkward gaps between generic, stale modules, limited color options, and an unreliable mobile experience.


&#60;img width="1920" height="1586" width_o="1920" height_o="1586" data-src="https://freight.cargo.site/t/original/i/c0ee9c1d8ad46a0f63831ef7ae0c317129042a1715e49164ead6157ff1e8bfa6/Moodboard.jpg" data-mid="159051287" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c0ee9c1d8ad46a0f63831ef7ae0c317129042a1715e49164ead6157ff1e8bfa6/Moodboard.jpg" /&#62;Moodboard
I was inspired by the positives in the brand identity—an emphasis on transitional shades and soft textures evoked intrigue and wonder. My goal was to combine mainstream ecommerce experiences with a more boutique and contemporary aesthetic.


Design SystemExploring the current visual language, I chose abc’s classic Helvetica Neue font and brought in the radial gradient with some colors that we used more liberally outside of the website. I took some of the brilliant parts of the original brand— the characteristic pink and ethereal graphic language— and gave them their due with less noise and more emphasis.
Content StructureThe first look above the fold was designed to be eye-catching, colorful, and informative. The categories were chosen based on marketing KPI’s and inventory limitations. Below the fold, the second section prominently displayed rugs, a foundation for the business. An editorial section featured products that historically sold out quickly online and were known to increase click-through rates, followed by a rug select carousel that gave the generous image detail needed for customers to purchase a high-ticket item.

Finally, the footer showcases a full-bleed image of the living room and a mention of the century-old establishment in order to build credibility and trust.


Desktop 
&#60;img width="1440" height="7096" width_o="1440" height_o="7096" data-src="https://freight.cargo.site/t/original/i/59a573d18fcbd54f460e242a9f891940461e54853fabbe57d013d1cb810461f0/abc-Concept---desktop.jpg" data-mid="211687580" border="0"  src="https://freight.cargo.site/w/1000/i/59a573d18fcbd54f460e242a9f891940461e54853fabbe57d013d1cb810461f0/abc-Concept---desktop.jpg" /&#62;
Additionally, I’ve included a featured web page I designed with hand-drawn icons and an emphasis on abc carpet &#38;amp; home’s commitment to ethically-sourced furniture and rugs.&#38;nbsp;
&#60;img width="2561" height="7744" width_o="2561" height_o="7744" data-src="https://freight.cargo.site/t/original/i/f0d5295f0e4439f9c75dafaa2eb7f7b872280baab9f5c8ae85babd13391f1c4b/screencapture-abchome-content-values-2021-10-12-21_31_50.png" data-mid="223233185" border="0"  src="https://freight.cargo.site/w/1000/i/f0d5295f0e4439f9c75dafaa2eb7f7b872280baab9f5c8ae85babd13391f1c4b/screencapture-abchome-content-values-2021-10-12-21_31_50.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Three.JS Animation</title>
				
		<link>https://mineral-creative.com/Three-JS-Animation</link>

		<pubDate>Tue, 15 Nov 2022 02:33:54 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/Three-JS-Animation</guid>

		<description>


	I built a procedural waterfall animation using Three.JS, a Javascript library designed to create interactive 3D effects in browsers from scratch.
Role: Developer, Designer
Team: Solo Freelance
Tools: Three.JS, Netlify, Github
&#60;img width="1028" height="992" width_o="1028" height_o="992" data-src="https://freight.cargo.site/t/original/i/8095506abb56f4e4b2bc51403329105bc86e646f5c82a77e725c04676bb294ee/Screen-Shot-2022-11-14-at-11.00.53-PM.png" data-mid="159055634" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/8095506abb56f4e4b2bc51403329105bc86e646f5c82a77e725c04676bb294ee/Screen-Shot-2022-11-14-at-11.00.53-PM.png" /&#62;


	This was for a client who wanted a live 4k waterfall for the background of their office.
We tried multiple solutions including experiments with p5.js and Blender.
See the Live Prototype


</description>
		
	</item>
		
		
	<item>
		<title>Lenape Center Documentary</title>
				
		<link>https://mineral-creative.com/Lenape-Center-Documentary-1</link>

		<pubDate>Tue, 15 Nov 2022 02:33:54 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/Lenape-Center-Documentary-1</guid>

		<description>&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/79ca8119ae3bd586bd14cbfe7d44998e8a8be95c32d5160117f5b9ebfc275bc3/lenape_2.jpg" data-mid="159057240" border="0"  src="https://freight.cargo.site/w/800/i/79ca8119ae3bd586bd14cbfe7d44998e8a8be95c32d5160117f5b9ebfc275bc3/lenape_2.jpg" /&#62;


	I produced and collaborated on a documentary&#38;nbsp;in partnership with the Lenape Center entitled “Beads &#38;amp; Seeds”.
Role: Producer, Copywriter, Editor
Team: Joe Baker: Protagonist, Director &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; K Greene: Protagonist&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Nate Dorr: Camera, Editor &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Lucy Adams: Camera, Editor &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Sarah Jacobson: Camera, EditorTools: Adobe Premiere, Adobe After Effects, Canon C100


	In 2021, we began working with Lenape Center to help tell the story of the first Lenape-curated exhibition in North America debuting at the Brooklyn Greenpoint Library. I assisted in producing the interview, coordinating and communicating with the Center, and editing in Premiere and After Effects.
Watch the doc ︎︎︎
Original Proposal&#38;nbsp;︎︎︎


	&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/0cf1d18320bcd010478b75fbd20c077ce1c4a49257c4d1bbf35bffc87b634fad/lenape_1.jpg" data-mid="159057244" border="0"  src="https://freight.cargo.site/w/800/i/0cf1d18320bcd010478b75fbd20c077ce1c4a49257c4d1bbf35bffc87b634fad/lenape_1.jpg" /&#62;
	&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/4a1d266b55cc0d861ad90ab769c48cbbbc9d3b59607c92a4d96be6e5bf2dcc48/lenape_3.jpg" data-mid="159057239" border="0"  src="https://freight.cargo.site/w/800/i/4a1d266b55cc0d861ad90ab769c48cbbbc9d3b59607c92a4d96be6e5bf2dcc48/lenape_3.jpg" /&#62;

	&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/4eaddba6a1eaa99e1345f285a1ff4018e4176f7c635178b1f1c48810616feaec/lenape_4.jpg" data-mid="159057241" border="0"  src="https://freight.cargo.site/w/800/i/4eaddba6a1eaa99e1345f285a1ff4018e4176f7c635178b1f1c48810616feaec/lenape_4.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Front page</title>
				
		<link>https://mineral-creative.com/Front-page</link>

		<pubDate>Tue, 15 Nov 2022 02:33:55 +0000</pubDate>

		<dc:creator>Mineral Creative</dc:creator>

		<guid isPermaLink="true">https://mineral-creative.com/Front-page</guid>

		<description>
	
&#60;img width="499" height="360" width_o="499" height_o="360" data-src="https://freight.cargo.site/t/original/i/bdbfe706752cc31fb2d32776fc01424ceba8957da0a3218e975dd3c3e78a83c4/Fernanda_Website_GIF.gif" data-mid="234233574" border="0"  src="https://freight.cargo.site/w/499/i/bdbfe706752cc31fb2d32776fc01424ceba8957da0a3218e975dd3c3e78a83c4/Fernanda_Website_GIF.gif" /&#62;

&#60;img width="2573" height="1737" width_o="2573" height_o="1737" data-src="https://freight.cargo.site/t/original/i/a8b899356ccc03248e7d224a548cbce081a9742410f89164490b32ff4db72806/Memory-Remix_Website.jpg" data-mid="243638457" border="0"  src="https://freight.cargo.site/w/1000/i/a8b899356ccc03248e7d224a548cbce081a9742410f89164490b32ff4db72806/Memory-Remix_Website.jpg" /&#62;

&#60;img width="1080" height="566" width_o="1080" height_o="566" data-src="https://freight.cargo.site/t/original/i/240196f5815f8c6354effcf685ea9ac908ed55bafb93346f687b26e44f1f8f47/Dribble_BYAJ_1.png" data-mid="234233570" border="0"  src="https://freight.cargo.site/w/1000/i/240196f5815f8c6354effcf685ea9ac908ed55bafb93346f687b26e44f1f8f47/Dribble_BYAJ_1.png" /&#62;
&#60;img width="1080" height="566" width_o="1080" height_o="566" data-src="https://freight.cargo.site/t/original/i/6cfb8cb016a59ff229afb786f2e4a0080baef43c1fb36e19f2b15dbbc862103f/Dribble_Lavender_1.png" data-mid="234233568" border="0"  src="https://freight.cargo.site/w/1000/i/6cfb8cb016a59ff229afb786f2e4a0080baef43c1fb36e19f2b15dbbc862103f/Dribble_Lavender_1.png" /&#62;&#60;img width="4253" height="3003" width_o="4253" height_o="3003" data-src="https://freight.cargo.site/t/original/i/a55aa5ebcda4947f0aa94c47092e259c87e557cd01b494a074ac5fc955b68796/Chacruna_Thumbnail.png" data-mid="210370197" border="0"  src="https://freight.cargo.site/w/1000/i/a55aa5ebcda4947f0aa94c47092e259c87e557cd01b494a074ac5fc955b68796/Chacruna_Thumbnail.png" /&#62;

	&#60;img width="2573" height="1737" width_o="2573" height_o="1737" data-src="https://freight.cargo.site/t/original/i/05eeb66b344155ab107b4a3fc07614c01b5ee47c84139669898e93e14783dfb8/Mindbloom_Thumbnail_grey.png" data-mid="210370158" border="0"  src="https://freight.cargo.site/w/1000/i/05eeb66b344155ab107b4a3fc07614c01b5ee47c84139669898e93e14783dfb8/Mindbloom_Thumbnail_grey.png" /&#62;


	&#60;img width="2573" height="1737" width_o="2573" height_o="1737" data-src="https://freight.cargo.site/t/original/i/5dc7b2438e3c4547d533985b725e74d4e260a114f60f20dbb98edae9e13ae781/Basil_Dribble_1.jpg" data-mid="219292234" border="0"  src="https://freight.cargo.site/w/1000/i/5dc7b2438e3c4547d533985b725e74d4e260a114f60f20dbb98edae9e13ae781/Basil_Dribble_1.jpg" /&#62;

	&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/1009a20e0e82180074ccb4aefbd949695049968964c804fd89f264db113bab90/thumbnail_cardew.jpg" data-mid="160244993" border="0"  src="https://freight.cargo.site/w/800/i/1009a20e0e82180074ccb4aefbd949695049968964c804fd89f264db113bab90/thumbnail_cardew.jpg" /&#62;

&#60;img width="1920" height="1586" width_o="1920" height_o="1586" data-src="https://freight.cargo.site/t/original/i/2cdd78b80fdbcdfcb54d1b6e2746761d11595a7de0a2b6d3a366289f2641179e/Moodboard.jpg" data-mid="159057471" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2cdd78b80fdbcdfcb54d1b6e2746761d11595a7de0a2b6d3a366289f2641179e/Moodboard.jpg" /&#62;
	&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/4a1d266b55cc0d861ad90ab769c48cbbbc9d3b59607c92a4d96be6e5bf2dcc48/lenape_3.jpg" data-mid="159110867" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/4a1d266b55cc0d861ad90ab769c48cbbbc9d3b59607c92a4d96be6e5bf2dcc48/lenape_3.jpg" /&#62;
	&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/79ca8119ae3bd586bd14cbfe7d44998e8a8be95c32d5160117f5b9ebfc275bc3/lenape_2.jpg" data-mid="159127071" border="0"  src="https://freight.cargo.site/w/800/i/79ca8119ae3bd586bd14cbfe7d44998e8a8be95c32d5160117f5b9ebfc275bc3/lenape_2.jpg" /&#62;
	&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/4eaddba6a1eaa99e1345f285a1ff4018e4176f7c635178b1f1c48810616feaec/lenape_4.jpg" data-mid="159110389" border="0"  src="https://freight.cargo.site/w/800/i/4eaddba6a1eaa99e1345f285a1ff4018e4176f7c635178b1f1c48810616feaec/lenape_4.jpg" /&#62;

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